Creative Value Of A Value Chain - 1566 Words

Creative Value in the Making Identifying the primary and secondary components of a value chain helps balance the activities that a company performs internally to create value for the buyers. A value chain is made up of primary and secondary activities. Primary activities relate directly to the physical creation, sale,maintenance, and support of a product or service. Primary activities consist of supply chain management, operations, distribution, sales and marketing, and service, as seen in figure 4.1, (Gamble, Peteraf, Thompson, 78). Secondary activities support the primary activities. Secondary activities consist of product research and development, technology, system development, human resource management, and general administration. Chipotle uses a value chain to lead their company to success while providing quality ingredients and service to their customers. Chipotle does have core competences that make them competitively valuable and can be seen by running a VRIN test. What makes Chipotle valuable are their focused menu, quickness in filling orders, green and pleasing environment, and the use of high quality ingredients that are organic and locally bought. They have cross trained their employees to handle one customer at a time at a quick pace by using a conveyor belt line-up system. Each employee expands their knowledge to each job on the line. This allows one-on-one service to the customer. The environments are filtered and set up according to area and population ofShow MoreRelatedWe Create Happiness By Providing The Best In Entertainment1379 Words   |  6 Pagesdefinition of cultural entrepreneur is to definite it as driver of global change, creating economic value and promoting cultural preservation and innovation. 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